May 2024 - Present

Built an organization-wide brand strategy from the ground up to strengthen reputation, advance advocacy priorities, and drive engagement through visually compelling storytelling. 

• Oversaw brand implementation supporting 9 program portfolios, producing national ad campaigns, digital assets, 10+ branded conferences, and 20+ videos.

• Collaborated with the Digital Director to form an in-house studio that targets key audiences through creative marketing strategies, innovative tactics for paid and owned media, and streamlined functions for project management and execution using AI tools.

• Partnered with executive leadership to translate complex policy and communications goals into cohesive brand positioning across print and digital channels, including the expansion of Arnold Ventures’ brand to ensure consistent yet adaptable deliverables.

• Developed a custom digital storefront for branded products to ensure brand consistency and cohesion while increasing efficiency and decreasing costs by hundreds of dollars for every team within the organization.

September 2024 - Present

Serves on the curriculum advisory board for NOVA’s Graphic Design program to ensure offerings are relevant and responsive to the current and future needs of students, transfer universities, and business partners. 

June 2022 - Present

Set the overall vision, direction, and architecture of the chapter, strategically oversee its initiatives, and ensure the 27-person Board accomplishes its objectives.

• Increased chapter revenue to $42K from 3,500 ticket sales across 68 events for the DMV creative community during my tenure. 

• Grew partnerships with Fortune 500 sponsors and speakers such as Debbie Millman, Domo Wells, and prominent local studios ensuring financial stability.

Formerly, Programming Director (2023-2024) and Mentorship Chair (2022-2023).

June 2018 - Present

Advanced AHIP’s reputation in health care through a unified, design-driven brand strategy. Oversaw creative teams and vendors with $600K+ budgets, driving award-winning design and marketing recognized by GDUSA and AVA Digital.

• Led the 2021 rebrand, website redesign, and enterprise-wide rollout that sustained brand consistency for over 3 years. 

• Directed high-impact creative across print, digital, video, and podcast platforms for multimillion-dollar national campaigns. 

• Produced Conversations in Care, a flagship video series featuring insightful discussions from leaders in the health care industry. 

• Conceptualized, scripted, and directed a brand mission video, debuting at AHIP’s annual conference before 3,000 industry leaders. 

October 2016 - June 2018

• Developed and implemented brand strategies for the company and dozens of its clients, including VA, VHA, and NIH. 

• Advised corporate leadership on strategic creative solutions for business development proposals. 

• Mentored design staff in brand strategy and execution. 

January - October 2016

• Led creative direction of marketing materials from concept to completion across multiple media for corporate and government clients, including the U.S. EPA ENERGY STAR®. 

• Illustrated custom icons, infographics, and other artwork to elevate and modernize client brands in key markets. Counseled clients and staff on brand positioning for corporate acquisitions and proposals.

September 2011 - December 2015

Oversaw the 3-person creative team, consultants, and vendors through the design and development of digital media and the brand refresh.

• Executed the rebrand of the organization, strategically establishing EEI as an industry leader with a modernized approach and a focus on smart energy resources. This included the logo design, brand guidelines, website redesign, and meticulous integration of the brand throughout the two-level office redesign.

• Produced industry initiative marketing video for web and social channels; engaged audiences of hundreds across the institute’s membership network.