The Coalition for Medicare Choices (CMC) is a grassroots organization that protects Medicare benefits for over 30 million seniors and people with disabilities who rely on Medicare Advantage.

Megan led the creative and brand strategy for CMC in her role at AHIP. In 2018, she updated the logo, fonts, and color palette to modernize the brand, making it easier to read on signage, buttons, and in materials delivered to seniors and members of Congress.

The CMC website was updated in 2020 with the new branding, simplified navigation and content organization, and built within a cleaner CMS platform.

Megan oversaw creative production for CMC’s national digital ad campaigns. She worked with outside consultants to ensure that ad graphics met brand standards and supported strategic initiatives.